Bordeaux Wine School's First Press Conference in China
Bordeaux Wine School, one of the key marketing strategy of Bordeaux wine, held its first press conference in Beijing Bird Nest Cultural Center since its introduction to the Chinese market. Management du Conseil Interprofessionnel du Vinde Bordeaux (CIVB) attended this event and introduced the strategic layout, pioneering spirit and the latest project information of the Bordeaux Wine School, from its courses to activities created for wine enthusiasts and professionals at home and abroad. Nearly 40 media outlets covering Food & Wine, Fashion & Lifestyle, Business, Travel, DM & Luxury were invited to this conference
Jumeirah Media Appreciation Event
Date and location: 2016.10.29 Jumeirah Hotel
A celebration event that reflected the company's successes in China and kicked-off a "new era" for Jumeirah in China, providing a timely and newsworthy hook for high-impact media titles. This appreciation event coincided with the 5-year anniversary celebration of Jumeirah in China, using this milestone landmark to announce upcoming expansion plans for the region. Event included travel, luxury, lifestyle, business and other top-tier media from Shanghai and the immediate surrounding region.
Johnnie Walker Blender's Batch Red Rye Finish Launch
Johnnie Walker Blender's Batch Red Rye Finish Launch was held in JW House in Beijing on Oct. 19th, 2016. Thirty medias attended the launch event, while eight interview sessions were arranged for Brand Ambassador Liu Wei. The Event was to strengthen Johnnie Walker’s art of blending and the new product launch as well as to drive sales.
H5 Project: Deli Online Campaign - WeChat installed Office Pressure Test
Deli, founded in 1988, is one of the lead office suppliers in China. Through this project, we designed three easy-learned and entertaining WeChat H5 games for users to test their working pressure, therefore resonating with the customers. This game was voluntarily forwarded by users and became one of the viral applications on WeChat at the moment. At the end of the game, we introduced the keyword, “Deli’s products help you complete your massive work more rapidly and effectively”. To better support the reposting rate, Deli also sponsored a bunch of their products as raffle gifts.
Hashtagging #Paris Fashion Lookbook# on Weibo
While running the Weibo account "Paris Galeries Lafayette Haussmann", we created the hashtag #Paris Fashion Lookbook#. The content was reposted by a bunch of Weibo fashion KOL.
KOL Video Production for Parker’s 125th Anniversary Exhibition
To amplify the “Write your own story” theme of Parker’s 125th Anniversary Exhibition, incorporating the participation of four accomplished talents from different creative spheres to film the stories of their connection with Parker Pen.
Other Key Projects:
- Christian Louboutin Fairy Tale
- THE VIEW FROM HER Hermes AW16 Women’s Universe Exhibition
- Montblanc 110th Anniversary Event
- Bordeaux Wine Consumer Event – Shanghai Food & Wine Festival
- Online Campaigns: Animation, H5 Game, etc.
- C&A 175 Years Anniversary and CA x Cedric Chariler Collection Launch
- 2016 Hermès Women Universe
- Hermès AW15 Accessory Presentation
- Hermès SS15 Accessory Presentation
- Montblanc 110 Years Anniversary
- Montblanc de la Culture Arts Patronage Awards, 2015
- Montblanc City Attack, 2015
- Moët & Chandon 2015 SH Master
- Moët & Chandon 2015 EOY Project