Professional Cultural Competence
We do localizations of your global public relations strategy

Digital & Social

We do China social media setup, campaign strategy creation, content strategy, reputation monitoring and management. We build highly engaged audiences through paid and organic tactics, ensuring your content reaches the right people at the right time. Platform selection includes Weibo, WeChat, Zhihu, Douban, live show apps, etc.

Media Press

To best disseminate your company’s news to the general public in China, we help with your media press drafting, translating, localizing and releasing. Our partner reporter covers over 300 mainstream and local medias in China.

KOL Marketing

For the purpose of building brand awareness, we analysis and endorse KOL (key opinion leaders), help connect the brand's story and KOL online with the values of their audience to create worthwhile relationships.

Media Relations

Our team maintains close relationships with medias to stay up-to-date on their reporting and ensure we’re bringing the right stories with the right information to the right contacts. We have a deep understanding of how the news cycle works and place great importance on maximizing each media opportunity for our clients.

Profile Branding

We work with you to define and develop a captivating profile that aligns with your goals, reflects your company’s identity and resonates with target audiences. We help establish your Chinese version of Baidu Baike, Wikipedia and all other kinds of online encyclopedias to ensure your Chinese audience generate a right overall idea of your product.

Events & Campaigns

Our team in China is always ready to support your on-the-ground event . From day-of logistics to coordinating with vendors, managing reporters and overseeing onsite interviews, we are here to make sure the event goes off without a hitch.

Our Approach

Bigris, founded in 2016, is a Seattle-based international online marketing agency delivering public relations and special events services to growing corporations, associations and nonprofits. We work with iconic start ups and small business in the United States to reach and engage Chinese social media platforms as well as traditional medias. Our creative and flexible branding strategy enables your business to greatly enhance brand recognition among Chinese audience, bring potential Chinese users  and customers, and attract Chinese investors in the most economic way. Our key opinion leader (KOL) resources across Chinese celebrities, traditional media platform as well as their official online accounts, tech stars, fashion icons and Wang Hong (Chinese online stars).

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MEET OUR TEAM

Jossie Yang
CEO & Marketing Director
Jossie has two years' experience in media & PR industry in China before she went to the University of Washington for the master's degree. Starting as an assistant fashion editor, Jossie had plenty of experience supporting fashion & luxury products. Jossie is a high-level contributor with social media expertise and proficient Chinese written skills. In addition, she has been worked as a marketing coordinator in Seattle for 3 years.
Sylvia Yu
COO & Content Director
Sylvia Yu has four years experience of public relations, brand marketing and strategic communications, which fast developed her expertise and competence in top international PR agencies, FleishmanHillard and Ruder Finn. Sylvia‘s PR footprint covers luxury, lifestyle, technology, beauty and business. Her client profile includes Hermes, Montblanc, Bordeaux wine, Johnnie Walker, Tiffany, Moet, Parker Pen, Bentley, ART021, etc.
Lynn Zhu
Account Manager
Lynn has two years' experience in PR industry. With extensive experience in both traditional and digital media, Lynn specialises in KOL and Celebrities management, developing content that is relevant and engaging to target audiences. Lynn’s PR footprint covers the areas of Fashion & Luxury, Lifestyle etc. The client includes, Hermès, Christian Louboutin, Givenchy, Montblanc, Safilo, C&A, and Moët & Chandon etc.
Lily Teng
Account Manager
Lily Teng has three years' experience working as an account executive in the Ruder Finn Shanghai office, serving Johnnie Walker and Octave. She gained rich experience from working for Bordeaux wine, Dom Perignon champagne, Jumeirah hotel and Canali. Lily has unique insight in writing press releases and running social medias. She graduated from Donghua University with a Bachelors degree in Public Relations.

MEDIA PARTNERS

KEY PROJECTS

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Johnnie Walker Blender's Batch Red Rye Finish Launch

Johnnie Walker Blender's Batch Red Rye Finish Launch was held in JW House in Beijing on Oct. 19th, 2016.  Thirty medias attended the launch event, while eight interview sessions were arranged for Brand Ambassador Liu Wei. The Event was to strengthen Johnnie Walker’s art of blending and the new product launch as well as to drive sales.

 

 

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Our Partners

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